Behind the success of a company, of course, there is a history and its own struggles. Likewise with Nike. The company based in Washington, DC, United States of America has a tick logo that people can easily remember and recognize, the Nike logo design is simple but legendary.
Of course, the meaning of the logo is always related to history and which is the hallmark of the brand. The logo can change several times, but it doesn't lose its unique characteristics. The following is a review of the history and meaning of the Nike logo.
History of the Founding of the Nike Company
This company was founded by an athlete named Phil Knight with his partner Bill Bowerman in 1964. Initially the company was called Blue Ribbon Sport. Only in 1978 changed its name to Nike.
Nike is taken from the name of a goddess in Greek mythology. Goddess Nike is known as the bringer of success and victory. Nike is described as a winged goddess who has strength and victory in competition and war.
Therefore, by taking the name Nike, it is hoped that this company will be victorious in the competition in the clothing and sporting goods industry. And it's true, until now this company has succeeded in luring buyers with its quality products.
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History of the Nike Logo
Already have a name with a good meaning. Knight tried to find a suitable logo. Of course the logo must describe the purpose and characteristics of the company. The logo must also be simple but catchy and easy to remember by a wide audience.
Knight was inspired by the Adidas logo. Finally in 1971, he ordered a student named Carolyn Davidson from Portland State University to design the Nike logo design. Carolyn made several logo proposals and presented them to Knight.
Inspired by the wings of the goddess Nike, Knight chose a logo called The Swoosh. A logo that seems so simple, but it contains a lot of meaning. Carolyn was paid $35 for around 18 hours of work designing the logo.
Knight is known as a very selective person. So that Nike had several times changed the logo. However, in the end Knight decided to set The Swoosh as the Nike logo to date.
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The Meaning of the Nike Logo and Slogan
Knight's choice is of course based on the strong philosophical meaning of The Swoosh logo. The word Swoosh means splashing, meaning success is obtained from the hard work of everyone who does not stop trying and keeps moving in his life.
A win is described in the form of an upward flush that ends up looking more like a check mark. For the basic color of the Nike logo, use black and white. Black color has the meaning of strong, elegant and dignified.
While the white color stands for charm, nobility, and the purity or authenticity of Nike's products. The name NIKE is written using the Futura Bold font. Capital letters are made bold as a symbol of firmness.
Knight created a slogan that was also simple, Just do it or in Indonesian means do it with the hope that it will inspire and have a good impact on the company itself and its product users.
This is a review of the history and logo of the Nike sports apparel company. For those of you sports lovers who always want to look stylish, maybe you have used a lot of these products from Nike. So, there's nothing wrong with understanding the meaning and history of the Nike logo, a simple but legendary logo design in the world
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