Get To Know The Meaning Of The Adidas Logo

Selasa, 28 Februari 2023

History of the Brand Name Adidas

It turns out that you can see the same progress from the Adidas logo. Although initially this shoe company had a shoe-shaped logo with a white bird on it. The name of the Adidas logo itself at the beginning was Dassler.

Before Adidas was formed, its founder, namely Adolf Dassler, actually made a company with his brother, Rudolf Dassler. When separated, Adolf created a company called Adidas, while Rudolf founded a company called Puma.

So, before talking about the meaning of the Adidas logo, maybe you can first find out about the meaning of the name Adidas, which has been a very big brand so far.

The similarity of the name Adidas with Adolf is not a coincidence, because it turns out that the name "Adidas" comes from Adolf's nickname, namely Adi.

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History and Meaning of the Adidas Logo

Before coming up with the meaning of the iconic Adidas logo, this sports shoe company from Germany only had the word "Adidas" as a logo. Even so, because the font or typography is so iconic, you still see this Adidas logo today.

For a logo with three stripes, Adidas only started experimenting in the 1970s, in 1971 to be precise.

The origin of these three lines is quite unique, even more unique than the meaning of the Adidas logo itself. So, Adolf Dassler was really into Karhu Sports at that time. Karhu itself is a manufacturer of sports shoes from another European country, namely Finland.

The characteristic that Adolf likes most about shoes made by Karhu Sports are the three stripes on the sides of the shoes. As the owner of Karhu Sports was having a hard time, Adolf saw this opportunity to buy the three-line patent for 1,600 Euros and 2 glasses of whiskey.

This is what started the three-line logo on Adidas products. For its own meaning, Adolf admitted that the meaning of the Adidas logo, which has the designation "trefoil", is Adidas which is international in nature. The three lines represented the three Adidas sales areas at that time, namely America, Europe and Asia.

So, what about the triangular logo? For the meaning of this Adidas logo, it turns out that there is a symbolism of a struggle. This mountain-shaped logo signifies that Adidas always struggles to conquer challenges.

So, the benefits of a logo apart from making the brand more famous is to describe the main principles of a company.

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Already Know the Meaning of the Adidas Logo?

So, the meaning of the Adidas logo is the brand's struggle in conquering every challenge, so that it can market products on 3 continents, namely Asia, America and Europe.

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Labels: LOGO

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