Revealed, This is the Unique Story Behind the McLaren Logo

Senin, 27 Februari 2023

There are various kinds of car logos. Starting from the usual like Ford, to the interesting like BMW. One thing is certain, each logo has a story about how it represents automotive brands around the world.

Some are simply the inscription of the company name while others are images of demon heads from devil cartoons such as the Dodge Challenger SRT Demon.

McLaren, the British automaker known for its legendary racing history and recent foray into road cars, has a clean and simple logo design, spelling out the brand with a small hanging tick at the end of the "n".

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So, what's the story behind the tick in the McLaren logo? Motor1 found at least two versions, namely the official story and the conspiracy story.

The little tick started to be used again when the company partnered with Marlboro. The red chevron is present on the cigarette company logo, and McLaren simply adopted it.

Over time, the logo evolved into a more minimalistic one with a single red mark at the corner of the McLaren name.

Then, when McLaren started producing road cars, the little chevron morphed into the little dot we know today.

If you listen to McLaren, according to Carfection's video, the tick should represent the swirling vortex that comes out of the car's tail while in the wind tunnel which you can see as smoke billows over the car.

That sounds technical and very similar to McLaren, but Carfection thinks there's a different story to the meaning of the swoosh that goes back to company founder Bruce McLaren.

Bruce is known to be from New Zealand, and he uses the kiwi bird as a logo on all his cars, including F1 racing cars.

Finally, the plain black silhouette of the kiwi transforms into what Carfection calls a nimble kiwi, which looks like a tick.

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The video shows some of the kiwi intertwined with the current logo image, and you can see how Carfection makes the connection that the current logo is simply an evolution of Bruce's classic kiwi design.

Until the end of his life, McLaren had not verified that story. The McLaren company itself is now known for the agility of their cars, such as the Nimble Kiwi.

But the kiwi logo, and its evolution into the nimble kiwi exemplify a rich history that even McLaren hasn't tapped into its road cars yet.

Maybe we'll see the frisky kiwi again someday. Or McLaren would just call it a speeding vortex.

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Labels: LOGO

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